Autotrader – Mugs

Autotrader had to convince car dealers that if they didn’t pay for their service they might be “missing out”. We decided to send them “mugs on mugs”: coffee mugs printed with image of people who had made historically bad decisions. Would you want to end up like the guy who gave up his share in Apple? These mugs were such a smash that more than two-thirds of recipients took up the offer.

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